Subject spotlight: Women

.@BookNet_Canada shares insights into buying and borrowing of Fiction / Women titles during the second quarter of 2022.
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Did you know that the sales of Fiction / Women print books increased 55% in the last five years in the Canadian market? In today’s instalment of our Subject spotlight series we share insights into the sales and library circulation of this subject category using data collected via our SalesData and LibraryData services.

Buying Fiction / Women

Looking at the sales of Fiction / Women titles in the second quarter of 2022 vs. 2021, we see that books that fall in this subject category sold more in 2021. That being said, the year-over-year difference in sales decreased as the months passed, in April the year-over-year difference was 17%, in May 13%, and in June 2%. This means that while sales were lower in 2022 compared to 2021, the sales of Fiction / Women titles increased 48% from April 2022 to June 2022.

Borrowing Fiction / Women

When it comes to borrowing, the story is different — 2022 was a better year for library circulation of FIction / Women compared to 2021.

Overall, year-over-year loans increased by 41% and renewals increased by 53%. Looking at loans by month, we see that the most significant increase happened in June 2022 when loans were 69% higher than the previous year. The same is true for renewals, in June 2022 renewals saw the highest increase compared to 2021 at 117%.

Focusing on 2022, we see that loans of Fiction / Women increased by 37% from April to June and renewals increased by 31%. In 2021, loans saw a decrease of 7% by the end of the quarter, renewals decreased by 31%.

Reading Fiction / Women

Here are the top selling and top borrowed Fiction / Women titles from the second quarter of 2022.

Top borrowed

1. The Last Thing He Told Me by Laura Dave

2. The Four Winds by Kristin Hannah

3. The Paris Apartment by Lucy Foley

4. Apples Never Fall by Liane Moriarty

5. The Midnight Library by Matt Haig

Top selling

1. The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid

2. Every Summer After by Carley Fortune 🍁

3. The Summer Place by Jennifer Weiner

4. One Italian Summer by Rebecca Serle

5. Regretting You by Colleen Hoover

Stay tuned for future instalments of this series or sign up to our eNews for more digestible data on the Canadian book market.

Until next time!