Last week, Harlequin Enterprises became the first major publisher to take their entire front list to the e-book format. Harlequin titles have long been topping eBook bestseller lists as their loyal readers continue to embrace the format and respond to Harlequin as a digital destination.
Malle Vallik, Director of Digital Content and Interactivity, describes Harlequin’s digital strategy as being about the benefits of e-books and not the techno-wizardry. Harlequin series readers relish the access to new, highly portable, easy to store books that are available almost instantly.
Congratulations to Harlequin and long live those digital versions of lonely princes and reckless oil barrens. No word yet on whether Harlequin will release a new line detailing the romantic adventures of feisty web programmers…
