The Giller Effect is Very Apparent in the First Week of Sales After Elizabeth Hay Announced 2007 Winner
TORONTO November 15, 2007 - In the week ending November 11, 2007, the first since Late Nights on Air was named the 2007 Scotiabank Giller Prize winner, sales across Canada spiked by almost 630%.
BookNet Canada’s analysis of winners from previous years shows that the Giller is gold not only for well-established authors but for emerging talent as well. The 2006 Scotiabank Giller Prize winner, Doubleday Canada’s Bloodletting and Miraculous Cures, saw a sales increase of 464% in the week after the win and remained a strong-selling title throughout the holiday season.
Late Nights on Air, published by McClelland and Stewart, was the second strongest selling shortlist title in the week ending October 28, 2007, the last week before the prize was announced. Bloodletting and Miraculous Cures was also the number two finalist in the final week before the 2006 announcement.
The Scotiabank Giller Prize awards $40,000 annually to the author of the best Canadian novel or short story collection published in English and $2,500 to each of the finalists.
For more Scotiabank Giller Prize analysis and more information on BookNet Canada and BNC SalesData, visit BookNet Canada’s website at www.booknetcanada.ca.
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About BookNet Canada
BookNet Canada is the not-for-profit agency created by the Canadian book industry and the Department of Canadian Heritage to facilitate improvements in the book industry supply chain. It provides services and develops standards and certification in areas including electronic commerce via EDI (Electronic Document Interchange), bibliographic data, and analysis of point-of-sales and other supply chain data. BookNet acknowledges the financial support of the Government of Canada through the Book Publishing Industry Development Program (BPIDP) for its initiatives.
