Tech Forum

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Podcast: How an 11-minute podcast can change a book's life

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This week’s episode is very meta, in that it’s a podcast about podcasting. If your mind is still intact after being so spectacularly blown, and if you’re interested in how podcasting can help you build a relationship with your audience, then you should definitely give it a listen.

The talk is from Anshuman Iddamsetty, who up until recently hosted Hazlitt Magazine’s book podcast, The Arcade. (It was retired after more than 50 stirring episodes.) In his Tech Forum talk, he explains the unique power of sound and how it’s the ideal medium for fostering intimacy, trust, and loyalty. 

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Podcast: Content marketing for book publishers

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What if you could leverage content you already have (and, yes, books count as “content”) to build conversion architectures that turn casual audiences into committed readers?

In this talk, Brian O’Leary of Magellan Media Consulting outlines what opportunities are currently available to publishers, and how they can start thinking differently about how they market and sell content to readers.

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Podcast: Scholastic's transmedia success

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What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.

In this week’s episode, Scholastic’s Keith Fretz explains their strategy behind transmedia properties and offers some case studies to show how others can experiment with transmedia.

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Podcast: 9 startup strategies you should be using now

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This week on the podcast, we’ve got M.J. D’Elia comparing and contrasting the various ways startups approach product and service development versus more traditional organizations. If you belong to the latter, this talk is designed to inspire you to think about how you and your team might approach and do your work differently.

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Are Canadians still reading?

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At this year’s Tech Forum, Kevin Ashton presented on new technology and “How to Survive the Ebookalypse.” He began by saying, “We live in an age of paranoia about reading and publishing, but that’s actually not a new thing.” Undeniably, the industry is in state of transition and print sales are down. But much like the invention of the paperback format, technology will not destroy reading. Instead, Ashton argues, “Technology is feeding literacy and literacy is causing a need for new technology.”

 

 

BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.

 

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