Marketing

Shelfari vs. Blogosphere: The Perils of Book Social Networking

There was audible gnashing of teeth in the book-social-networking scene last week. Shelfari, a reasonably well-traffick’d tell-your-friends-what-you-read-and-find-out-what-they-read-too! site, stands accused of astroturfing (posting on blogs as if you were a user but where you are really acting as an employee) and spamming every address in a user’s Gmail account through an unclear (some might say misleading) user interface.

Another Option for Adaptation

In light of this guest blog entry, by Elizabeth Spitz and Cristina Sadurni, two teenaged interns over at O’Reilly, expostulating to publishers the necessity of considering the new ways and reasons people, especially younger people, already carry on literacy in ways other than through reading books, I find the release of CommentPress 1.0 an interesting development in the future of content generation.