Welcome to our seventh Deep Dive study! This time we're taking a hard look at the History book buyer. We want to help you identify who these buyers are, what their habits are, online and off, and where they're buying their books.
In case you missed our other Deep Dive studies, let us tell you a little bit about the series: We joined together sales and consumer data to bring you an in-depth look at the biggest genres selling in Canada right now. In addition to sales trends for that subject, each study looks at those particular book buyers and outlines:
- what non-book-related activities they do in a given month and year;
- how they make their purchasing decisions – impulse purchasers vs. planners;
- how often they read a given format; and
- much more!
How well do you know the History book buyer? Take our quiz to find out. You can also read a sample of the study at the end of this post.
Check out our full suite of Deep Dive reports here. You can buy one for $25, or subscribe and gain access to the whole series for $100 and save more than a whopping 50%. (And if you're a SalesData subscriber, all of our reports are complimentary and accessible through the SalesData Research Portal.)
