When I first began work on The Canadian Book Consumer reports I was overwhelmed by the data. The first week is a blur of Excel spreadsheets and percentages, mixed in with feelings of trepidation and uncertainty. But as I continued I discovered that there were distinct patterns in the data, particularly when I was tasked with creating consumer profiles based on genre preferences.

While the actual study focuses on some of the more popular genres, such as Romance and Cooking, I decided it would be fun to pull together some profiles of my own: nerd profiles.

Below you will find five distinct consumer profiles based on readerships of what I affectionately refer to as nerdy genres. Long live the nerd!

Nerd Spotting - An infographic by the team at BookNet Canada

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<img src="https://static1.squarespace.com/static/550334cbe4b0e08b6885e88f/55a3f2b1e4b0d44eb7d704bc/55a3f2b5e4b0d44eb7d7104b/1369936978293/1000w/NerdSpotting_Infographic.png" width="540"> <p>Nerd Spotting - An infographic by the team at <a href="/consumer-studies/">BookNet Canada</a></p>