Some great stats from Ad Age on the impact of Oprah’s Kindle endorsement:
- 6%: percent that Amazon’s visits went up the day of the endorsement (which given the site’s rank probably translates into hundreds of thousands of extra hits)
- 479%: percent bump in search traffic for ‘kindle’ day of show—and it went up on the weekend as well
For the visual-learning inclined, here’s what Google Trends shows happened to search for ‘Kindle’:
Not convinced? There is one more thing that Oprah got behind that seems to have worked out pretty well:
YES!!
