Tara Doherty from w.ill.am/Digital presents 8 simple rules:
- Think, implement and “service” holistically
User experience means integrating web with real life. (Please let Rogers and Bell be in this audience) - Never get ahead of yourself
A goal comes before an objective comes before a tactic… - Give up on miracles. Bad usability is by design—your design
What are your customers looking for? Up-to-date, easy to navigate, some hand-holding most important to users. Study on Designer/User disconnects - Measure twice, cut once and avoid focus groups of one
Card sorting and cluster analysis…letting users group content in the ways that make sense to them - Start listening because someone is always talking about you
Unstructured feedback is most valuable: web forums, blogs etc - Avoid eOverload with personalized content
Past preferences inform what they see every time - Evolve past web 2.0 band-aids
Integrate strategically - Don’t make people wait for you
Make forms easier to use and help your consumer find errors quickly and easily
