book buying
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Get your books in front of Canadian gift buyers! Figure out where Canadians are looking for gifts, what kinds of advertising they notice, and where they’re likely to make their purchases with this handy infographic.
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How is the first half of 2016 shaping up compared to the first half of 2015?
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Last year, Canadians bought 52.6 million books—but where and how did they buy them? From awareness to decision to action, we asked Canadian book buyers to tell us all about their purchases.