Canadian Book Consumer Study 2021

This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2021. These results are from surveys fielded in April, June, September, and December 2021 among 10,218 adult, English-speaking Canadians.

In this report you’ll find

  • the most popular formats and subjects;

  • insights on why and how Canadians acquire books;

  • the reasons why Canadians decide to read, buy, or borrow specific books; and

  • data comparing and contrasting buyers and borrowers.

Download a PDF copy or an EPUB copy of the report (the EPUB has full long descriptions for all graphs).