Kobo’s Ashleigh Gardner gave an information-packed workshop at Technology Forum 2013 that covered some important tips and trends for selling ebooks internationally. In this video you’ll learn some pricing basics and how to ensure your ONIX records have all the information necessary to sell your books into as many territories as possible. And you’ll also get country-by-country pricing trends and tax structure tips that will help inform the decisions involved in selling your ebooks worldwide.
The State of E-Lending in Canada
This year, at Technology Forum we spent some time getting to know our librarian partners better. We shared information and found new ways to collaborate. This is why I brought Susan Renouf and Ken Roberts in to give an information session on March 6th about the state of e-lending in Canada.
Future-Proofing Publishing
This year, Technology Forum 2013 closed on a particularly inspiring and energized note with Robert Wheaton’s presentation called “Future-Proofing Publishing: Lightweight Technologies Publishers Should Be Watching Right Now”. Robert is VP of Strategic Digital Business Development at Random House of Canada and the fearless leader of the Hazlitt team. His background in inventory management at Indigo and web development in the arts gives him a unique perspective. He has a vision for publishers and on March 7th, he had attractively packaged it in an Indiana Jones metaphor.
Opportunities in Self-Publishing
Self-publishing has always suffered from PR problems, but its days as the ugly duckling of the publishing world are numbered. Readers are showing a willingness to buy titles from no-name imprints, and it’s becoming more common to hear about traditionally published authors making the choice to go the self-publishing route.
Learning to Be Truly B2C
We all know that publishing must become increasingly consumer-centric, but few of us really know how to make that happen. B2C marketing has become a priority for publishers but there is a lot more to becoming a consumer-centric business. While publishers have traditionally considered themselves taste-makers, if not gate-keepers, that dynamic needs to change as consumers are becoming an increasingly active participant in the retail environment. Consumers have a more powerful voice and the expectation to be heard. This is influencing many industries, and a market-driven approach is proving to be critical to the success of companies across industries. This is why, this year, I’ve focused the Technology Forum programming on B2C thinking. This is a vague term that covers a lot of ground as you can see from the programming confirmed so far.
Publishing Career Tips
S Is for Sesame, That's Good Enough for Me!
Well, tickle me Elmo! In case you missed it, we’ve confirmed Mindy Brooks, Director of Research and Education at the Sesame Workshop, to talk about How to Reach and Teach Preschoolers with Digital Books at the BNC Technology Forum 2012.
How to Use the Numbers: Lessons from Tech Forum West
When I moderated a panel at our Tech Forum West in Vancouver last week called “Using The Numbers to Optimize Your Sales Strategy,” I got to sit down with three data nerds who work in the industry and discuss what publishing houses—sales departments, in particular—do with those precious sales numbers.
2020 Media Futures at Tech Forum West: Reboot the Book
Breaking the Page without Hurting the Reader
Enhanced books are truly amazing. It seems like everyday a new kind of enhancement is announced or shown off. Videos and images can be embedded or made to pop up, text can be hyperlinked, music can be played, table of contents and indexes can be reinvented and repurposed. But while it’s fascinating to see what can be done, we need to ask ourselves should it be done. Developers can build just about anything, because they’re such a talented bunch, but that doesn’t mean the reader wants it in their e-book.
This is why it seemed like a good time to devote one of our conferences to enhancements and apps. Tech Forum West will do just that this fall.
