Publishing

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A Closer Look at 360

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Yesterday, HarperCollins Publishers announced a new “global publishing program”, called HarperCollins 360. In their press release, HarperCollins said: “The goal of the initiative is to ensure that all books published by any division of HarperCollins around the world are available in print or digital format in all English-language markets.”

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Turning a Paywall into a Bridge: Is It the Right Time to Sell Content Online?

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The book industry’s digital toolbox is still relatively underused, and there are some truly powerful gizmos in there. At Tech Forum 2012 we heard how eager readers tweeted favourite chapters of PressBooks’ Book: A Futurist’s Manifesto. At the most recent CMPTO we learned how Small Demons is changing browsing forever by hooking books into the web of things. And that’s just to name two. With more and more readers carrying tablets and smartphones around with ever-improving data plans, maybe the time ia ripe to look at new models for selling books in browsers.

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Thinking B2C: Is Scaling Back Imprints Enough?

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In a post on Monday, Mike Shatzkin advised publishers to reconsider the number of imprints they currently have as they shift focus from B2B branding to B2C branding. Shatzkin reminds us that imprints were originally used to brand titles to buyers, librarians and media—not consumers. Having an established imprint helped a book get its foot in the door and increase the chances of wider media coverage and stocking.

It seems that somewhere along the way some of us forgot this.

So what are the branding opportunities and challenges presented by imprints, and what are the implications for publishers?

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What's in a Name? Using a Nom de Plume

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Yesterday’s piece in the New York Times about the author who used a pen name to sell a manuscript is piquing the curiosity of authors, literary agents and publishers. But using a nom de plume to find a new audience is nothing new.

We take a look at the PR implications for publishers of the pen name.

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Bundle Up: It’s Cold Outside

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Put the pumpkins away. It’s time to bring out snow pants and tinsel. As the weather gets colder we’re faced with the daunting task of buying presents for the holidays. Not surprisingly many of us will be giving and receiving e-books or gadgets on which to read them. Now to find the perfect e-books for the readers on your list. Many are planning on sticking to their tradition of gifting award shortlisted books. So why don’t e-book retailers capitalize on that with, for example, a Giller shortlist bundle of e-books? The answer is they can’t.

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How to Use the Numbers: Lessons from Tech Forum West

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When I moderated a panel at our Tech Forum West in Vancouver last week called “Using The Numbers to Optimize Your Sales Strategy,” I got to sit down with three data nerds who work in the industry and discuss what publishing houses—sales departments, in particular—do with those precious sales numbers.

 

 

BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.

 

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