In conferences and sessions we often discuss XML based publishing workflows…a concept I love, but I term I hate. Concept — content that is single sourced, marked up and is used to drive a plethora of end uses (i.e. pbook, ebook, web content, app, etc…). Why do I hate it? It is scary, maybe not to everyone, but to enough people in the “content business” that the term itself can often kill any hope of implementation.
Here’s why we need solutions that take the scary out of XML publishing workflows.