Publishing

Case Study: D&M Does Free Right

In March 2009, the Greystone Books title Tar Sands: Dirty Oil and the Future of a Continent was the subject of an online publicity campaign led by the marketing staff at D&M. It’s a really inspiring example of how digital strategy can be used in three really important ways: first, getting the book out there in the hands (or RAMs) of readers, second, measuring how you did and thrid, creating a baseline to compare how any kinds of books do with the same treatment.

New Publishing Business Model #3: The Tor Store

Mike Shatzkin of Idealog has long been arguing that commerce in books needs to go ‘vertical’that readers will gather at sites where their interests are served. Publisher branding doesn’t matter as much as putting the right combination of books together for a one-stop shopping experience.

Tor Books has effective done just that with their new online store.

It Takes a Village to Create an O'Reilly Book

O’Reilly Media is no stranger to reader collaboration. Their first open-source initiative, Rough Cuts allowed books-in-progress to be purchased, read and commented on while still in process of being written, thus enriching the work and creating a community of dedicated readers.

Open Feedback Publishing System (OFPS), the new O’Reilly experiment, takes things a step further…

Amazon + Stanza = What for Canada?

Yesterday’s announcement that Amazon had acquired the eReading App That Could, Stanza, has set keyboards to clacking across the blogosphere (yes, I said blogospherebut I promise I will never, ever call Twitter users “tweeps”, “tweeple” or anything along those lines. A girl’s gotta have a code).

What’s done is done. Now onto the big questionwhy and how does this news affect Canadian publishing?