Publishing

Tony Stark, Core Competencies, and Successful Innovation

If you haven’t yet participated in the spectacle of Robert Downey Jr’s Tony Stark, be aware that there are spoilers ahead and also: go. It’s good. If you’re still with me, let’s consider the journey that Stark makes to move away from Stark Industry’s core competency (weapons creation, manufacturing and distribution and general baddie-dodo stuff) to a new business ‘model’ after he is shown where the money that funds the business is really coming from.