Laura Dawson makes an interesting point on her blog, LJNDawson. com, about the future of co-op spending and what it looks like in the world of online book communities like Shelfari and Librarything.
The (Unsuspecting) Faces of Facebook
The various book-promoting applications and groups on Facebook, as well as the number of culture-hungry members of the social network, might make an investment in a Facebook Social ad seem like a great marketing venture. However, as Megan McCarty points out on the Wired blog, these ads could do just as much to alienate and confuse your fans as entice them.
