Ebooks

Canadian Readers by the Numbers

As part of BookNet’s research into the Canadian book buyer, we have been running a small survey of Canadians’ reading and leisure habits for the last 3 years. Where our book-buying research is focused on book buyers, this research is meant to focus more on how Canadians spend their leisure time and, more specifically, on how and when they are reading books (in any format). In this post, we’ll take a look at some of our findings.

Smartphone Reading Is on the Rise

Smartphone users are used to reading on their phones: texts, tweets, emails, news, social media sites, blogs… but do they also read books?

As part of a two-year consumer study, BookNet Canada asked book buyers whether they read books on their phone and, if so, how frequently. This question was asked of over 1,000 book-buying Canadians per quarter from the beginning of 2012 up until the end of the third quarter of 2013.

Reading, Apps, and the Modern Kid

It has been years since Apple coined the phrase “There’s an app for that.” Now, as we head into the time of year when smartphones, tablets, and other app-using devices fly off the shelves, let’s look at which apps and devices are the most popular among Canadians.

As part of our recent study of reading trends among young people in Canada, Measuring Attitudes and Adoption of Digital Content for Kids and Teens, we asked a series of questions about app usage and attitude towards apps as they relate to reading.