With publishers and retailers increasingly relying on email communications as a critical part of the way they reach consumers, and with more and more Canadians using computers, tablets, and phones interchangeably to access their email, mobile-friendly email design is no longer an afterthought.
How One App Helps Build Personal Ebook Libraries through Bundling
Just Browsing
How do you like to browse? Browse the internet, that is.
So many of us simply use whichever browser came pre-installed on our computers—and if you’re using a desktop PC, chances are that browser is Microsoft’s Internet Explorer. If you click on a big blue ‘e’ to get to the internet from your computer, then you can count yourself among the Internet Explorer users across the country.
What Canadians Think About Canadian Books
The Definition of a Bestseller
Spend Valentine's Day with Nerds You Love
As my co-worker Neha Thanki pointed out in her earlier post for the BNC Blog, Top Picks for Tools Of Change 2013, TOC will be “a solid few days of hearing from technologists who are innovating in the digital publishing space.” I’m joining Neha next month at O’Reilly’s TOC Conference in New York from February 12th to 14th because there’s no better way to spend Valentine’s Day than with the fellow nerds you love.
CMPTO Goes Retail
Last week, we hosted CMPTO’s very first retail edition. It was about time we got down to business with the fascinating new avenues of retail that are being introduced or re-introduced in the book market. We had three amazing speakers from vastly different backgrounds and organizations who each brought their own take on what retail means to them and their work.
Making a Bundle
When publishers talk about bundles, they’re usually referring to is multiple formats of the same work sold as a package—usually a print version together with a digital version for download. The success of DVDs with digital download means this is definitely a worthwhile conversation to be having, but remember that bundling can also refer to bundles of different titles—and this model is looking more and more promising.
